In the municipality of Binissalem, Gisela stands as an emblem of local commerce since its opening in 1952 by Francisca Matheu Llabr\u00e9s, grandmother of Inmaculada Mut, the current owner. Known as the oldest establishment in town for selling men’s, women’s, and accessories clothing, it also offers haberdashery items, establishing itself as a community landmark. <\/p>\n
In its early days, Gisela was located on Rectoria Street, at the founder’s residence. Despite initial challenges, as home sewing was common at the time, the shop managed to attract customers with its offering of baby clothes and items such as strollers and cribs. <\/p>\n
During the post-war period, Gisela implemented an installment payment system, popularizing the \u201croda\u201d (wheel), a voucher that allowed customers to pay for their purchases in weekly installments, facilitating access to products and ensuring payment to the business.<\/p>\n
In March 1981, the shop moved to Carrer de Bonaire, into the historic building of the old haylofts of the Can Seda Negra manor house. The renovation preserved the interior vaults, integrating the new space into the town center. Likewise, the facade is adorned with arches. <\/p>\n
Today, Inmaculada Mut, the third generation to run Gisela, feels deeply satisfied with the family legacy and the community’s support for local commerce. The effort and hardworking spirit of her grandmother and mother continue to be an inspiration for her and for the shop, which continues to offer a close and personalized service in the heart of Binissalem. <\/p>\n","protected":false},"featured_media":3551,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"class_list":["post-4120","comercios","type-comercios","status-publish","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n